Today we will address the biggest question of business owners in Singapore– namely, what SEO Agency Singapore consists of.

Search engine optimization itself is one of the most effective and affordable online marketing strategies available to any organization. This is primarily due to the widespread use and market dominance of Google, which is used by 1.5 billion people to find products, services, and anything else the general public wants to consume or obtain. SEO is integrally linked to Google, as you’ll see.

SEO, as a process, consists of optimizing websites in relation to relevant and frequently-searched key phrases that are used in web searches conducted using sites such as Google. Google matches results with the usage of keywords that are typed into the search field: for example, ‘cheap plumber’ or ‘wedding photographer’.

Sites that have been optimized through the SEO process achieve high SERP (search engine results page) rankings. When a site gains these high rankings, they will appear closer to (or on) the first page of results viewed by potential clients making relevant searches. Search engine results page rankings are created by search engines themselves, through a process of custom-written programs or ‘spiders’ analyzing sites and their code. These spiders then determine how relevant sites are to certain search queries, and achieve SERP rankings accordingly.

Digital Marketing Agency itself is a fluid and constantly-changing field, as Google frequently updates and changes its algorithms. Accordingly, it’s important to do business with a company that is fully aware of search engine changes and can update their methodology to suit.